5 Common Packaging Errors Committed by E-commerce Businesses Owners

Packaging is one of the important aspects when it comes to eCommerce business or any business operating online. As more and more consumers are switching to online shopping for convenience, the importance of packaging is increasing. This is because when it comes to packaging, consumers are very particular and thus, one way to enhance consumer experience is by committing no major packaging goof ups. Here in this blog, we have listed the top five mistakes that are generally committed by eCommerce business owners according to top corrugated box manufacturer in West Bengal and that you should know if you are an eCommerce business so that you can avoid such mistakes.
Take a look at the five common mistakes that eCommerce business owners make.

Less or excess packaging

Less or excess packaging are two of the major problems that customers generally face when they receive their packages. Inexperienced business owners use excess materials to pack the product and end up making the packaging more complex and hard to open for the customers. On the other hand, there are business owners who use inadequate materials to pack their products and thus, the products are more prone to damage. Both these situations can tarnish the image of the business, as they increase the inconvenience of the customers and can act as a trigger for the customers to leave.

Using Inexpensive Materials

Many eCommerce business owners make a major mistake by paying no attention to the packaging quality. They partner with incompetent packaging suppliers and buy cheap packaging materials in bulk to use for packaging and cut costs. However, such a decision can prove costly in the long run for the business owners. Cheap packaging materials are inefficient and are prone to get damaged during the logistics process as they tend to absorb more moisture and cause damage to the products it contains. Hence, it is essential to collaborate with a credible and experienced high-quality corrugated box manufacturer in West Bengal.

Not Investing in Packaging

Most business owners make a major mistake by not investing in packaging adequately. In the early stages of the business, the importance of packaging may not make sense. However, as time passes business owners understand how not investing in packaging properly has affected their business in terms of image, revenue and customer retention etc.

Using Incorrect Box Sizes

Using incorrect and inappropriate sizes and shapes of boxes to package their products is another mistake that business owners make. For instance, some business owners often use big boxes to package a small item, which makes the products more prone to damage during the shipping process. Similarly, another mistake that business owners make is by using inappropriate box shapes to pack products and also using small boxes to pack and cover products.

Not Using Return-friendly Packaging

If you are operating an eCommerce business, then you cannot avoid the fact that customers return products often. This is why all business needs to use return-friendly packaging because that will help them to prevent wastage of packaging material and also save the extra expenses.

Conclusion

These are some of the common mistakes that business owners knowingly or unknowingly commit without understanding the long term impact of such decisions. So now that you know the mistakes that can affect your businesses in the long term stay cautious and avoid such mistakes. However, for that, you first require the right packaging materials that are of the highest quality and are suitable for your business needs. To ensure that, partner with an experienced corrugated roll manufacturer in West Bengal who can deliver you the right material at the right time. Unique Packaging Corporation is one such company that has the right experience and infrastructure to cater for your needs.

Call us at 9874015026 / 9123768678 or drop a mail at info@unqiuepacks.com.